shanghaifashionweek


INTRODUCTION

Maison Amory Rin Label originates from Los Angeles fashion brand Maison Amory. As a sub-label of the brand, Rin Label continues the core aesthetic DNA of the main line and reassembles it through a new structural lens.

Rin Label develops a distinct vision of romantic vintage femininity with a modern edge. Rather than replicating the main line, it translates Maison Amory’s aesthetic into a lighter, more intimate expression that feels closer to everyday life.

Layered lace, wave-like hems, boning, and corset details form Rin Label’s signature fashion language. These elements balance softness and structure, romance and confidence, creating silhouettes that feel sensual yet effortless.

Rin Label is designed to move seamlessly through life’s meaningful moments. The brand aims to integrate beauty into every corner of daily life, offering pieces that accompany the Rin’s girl across different occasions — coming-of-age celebrations, graduation, vacations, birthdays, dates, and every moment worth remembering.



VENUE

Taipinghu Park · Shanghai Xintiandi



SCHEDULE

2026-03-28 19:30

IMAGE GALLERY