INTRODUCTION

8ON8 is a contemporary menswear label founded in 2017 by Li Gong, a First Class graduate of the Central Saint Martins MA Fashion programme. The brand serves as Gong's canvas for exploring a distinct retro-futurist aesthetic.

Rooted in the designer's nostalgic worldview and idealized vision of a future metropolis, 8ON8 merges these dualities into a tangible reality. It meticulously dissects the lifestyles of a new, urban intellectual middle class, constructing an evocative and emotionally resonant futuristic universe.

The design philosophy hinges on the principle of "creative links functionality, function dictates form." This is realized through a masterful control of silhouette and proportion, where contemporary athletic influences collide with a highly saturated, retro-inspired color palette to create rich, nuanced layers.

Since its debut on the official London Fashion Week schedule in 2019, 8ON8 has solidified its global presence through pivotal collaborations with industry leader

SCHEDULE

2026-03-27 16:30