INTRODUCTION

OUDE WAAG, MEANING “OLD WEIGH HOUSE” IN DUTCH, IS NAMED AFTER A STREET IN ANTWERP. IN THE PAST, A "WEIGH HOUSE" WAS WHERE THE VALUE OF GOODS WAS DETERMINED. TODAY, WE UPHOLD MODERN AESTHETICS AND CRAFTSMANSHIP, PURSUING THE PINNACLE OF FASHION TRADITION AND GARMENT TECHNIQUE.

 

FOUNDED BY JINGWEI YIN IN SHANGHAI IN 2018, OUDE WAAG HAS RAPIDLY GARNERED ACCLAIM AS A PIONEER AMONG CHINESE DESIGNER BRANDS. THE DESIGNER DESCRIBES HIS CREATIVE PROCESS AS A "DAIRY-LIKE STUDY OF CONTRADICTORY AESTHETICS": DOCUMENTATION OF THE CONTINUOUS EVOLUTION OF PERSONAL EXPERIENCES, OFTEN INTERWOVEN WITH SUBTLE, ABSTRACT MOMENTS RICH IN EMOTION AND INTIMACY. HIS FASCINATION WITH SERENE YET ROBUST BEAUTY IS MANIFESTED BY LANGUID DRAPERY, INNOVATIVE FABRICS, RAZOR-SHARP EYE TO DETAIL, AND AN EXPLORATION OF THE RELATIONSHIP WITH THE HUMAN BODY.

 

THE CONTRADICTORY AESTHETICS OF OUDE WAAG STEM FROM A RATIONAL AND EMOTIONAL EXPLORATION OF THE CONNECTION BETWEEN THE MIND, GARMENT, AND THE HUMAN BODY. THE BRAND IS DEDICATED TO CREATING A MULTIDIMENSIONAL CONTEMPORARY FEMALE IMAGE: WOMEN WHO ARE BOTH RESILIENT AND FRAGILE, AMBITIOUS AND HUMBLE, EMBRACING THEIR CONTRADICTIONS TO SHOWCASE THEIR INDIVIDUALITY.

SCHEDULE

2024-10-12 21:00:00