品牌介绍

"JOYCE BAO" IS FOUNDED WITH AN URGENCY AND QUIET DETERMINATION TO VOICE AGAINST THE EASTERN AND WESTERN STEREOTYPES OF ASIAN WOMEN. FROM BAO'S PERSPECTIVE AS AN ASIAN AMERICAN WOMAN AND HER SENSITIVITY TO FEMININITY, THIS BRAND IS ABOUT ENVISIONING THE COEXISTENCE OF DELICACY AND RESILIENCE, VULNERABILITY AND PROTECTION. IT IS A PROPOSAL FOR THE FUTURE OF FEMININITY, WITH COMPLEXITY AND WITHOUT CONSTRAINTS.

 

THROUGH MODERNISING EASTERN AND WESTERN TRADITIONAL CRAFTS, REFERENCED FROM HISTORICAL LINGERIES AND ARMORS,"JOYCE BAO" BUILDS A NEW AESTHETIC OF FEMININITY THAT COMMUNICATES SENSUALITY AND POWER WITH GARMENTS THAT ARE SOFT, LICHT, AND EASY TO WEAR. INSPIRED BY BAO'S CHILDHOOD HEROINES FROM 9O'S AND 2000'S CHINESE SWORDSMEN DRAMA THAT FIGHT BATTLES IN DELICATE GOWNS FLOWING IN THE WIND, SHE DRESSES WOMEN THAT ARE NON-CHALANT ABOUT THEIR VULNERABILITIES BY KNOWING THAT IT IS GROUNDED BY THEIR STRENGTH AND TENACITY.

时间

2024-10-12 17:00:00