shanghaifashionweek


INTRODUCTION

Founded in 2011, YUHUA emerged from the brand's new Chinese-style heritage. The Chinese logo, '禹化' (Yuhua), and the graphic logo, "忍冬花" (Lonicera japonica), are derived from one of the traditional Chinese patterns known as "忍冬纹" (Lonicera japonica pattern).

In Chinese culture, "禹" symbolizes resilience, wisdom, and a sense of responsibility. The YUHUA brand incorporates these values and spirit into its clothing designs, aiming to present a fusion of modern fashion aesthetics and cultural heritage.

The character "化" represents a process of transformation and change, and "禹化" implies a transition from the past to the future.

Brand Philosophy: "Exploring and tracing the fashion design of traditional Chinese art," continually drawing from the essence of Chinese traditional culture and integrating it into modern fashion design, creating a new Chinese-style fashion brand that is both fashionable and rich in cultural significance.



VENUE

Taipinghu Park · Shanghai Xintiandi



SCHEDULE

2023-10-12 13:30:00

IMAGE GALLERY