品牌介绍

‘OUDE’ FOR OLD, ‘WAAG’ FOR WEIGHT, NAMED AFTER THE WEIGH HOUSE IN AMSTERDAM IN THE 17TH CENTURY WHERE SET STANDARDS OF VALUE FOR GOODS.

SHANGHAI-BASED OUDE WAAG ESTABLISHED IN 2017 BY JINGWEI YIN,  DESCRIBES THE BRAND AS "JOURNAL OF PARADOX" - AN EVOLVING RECORD OF HUMAN EXPERIENCE, PUNCTUATED BY SMALL, ABSTRACT MOMENTS OF EMOTION AND INTIMACY.

OUDE WAAG AESTHETIC IS CHARACTERISED BY ITS INTELLECTUAL AND EMPATHETIC APPROACH TO THE RELATIONSHIP BETWEEN MIND, CLOTHING AND BODY. YIN'S PRIVATE ATTRACTION TO QUIET AND OVERLOOKED SOURCES OF BEAUTY IS ELEVATED BY HIS OBSESSION OF TAILORING CUTTING,  FLUID DRAPING, TEXTILE INNOVATION, AND RAZOR-SHARP EYE FOR DETAILS. 

时间

2023-03-25 19:00:00