INTRODUCTION

Mini Bala is a new children’s clothing products brand of Semir group company and serve the market consumer between 0-7years old. To create a high-quality and diversified one-stop shopping platform for children, to provide a safe and comfortable delicate consumption experience.

 

 In 2020,Tmall single platform annual transaction exceeded 400million, the whole platform transaction exceeded 1.2 billion, top 8 of the Tmall children’s wear, top 3 of the baby’s children clothing category. In 2021, the brand positioning upgraded to express the concept of parent-child road companion with a full of childlike artistic style, and respect the personality of every family, so that children can become creative, open-minded and willing to share with their parents. 

SCHEDULE

2021-10-17 18:00