INTRODUCTION

‘OUDE’ FOR OLD, ‘WAAG’ FOR WEIGHT, NAMED FROM THE WEIGH HOUSE IN AMSTERDAM IN 17TH CENTURY WHERE SET STANDARDS OF VALUE FOR GOODS.

 

Founded in 2017, Shanghai-based OUDE WAAG is quickly earning a reputation as a rising force in Chinese luxury, and featured in Vogue China, Numero, Barzaar’s Chinese issues, and selected as finalist of Yu Prize in 2021. Founded by designer Jingwei Yin describes the brand as "like keeping a diary" - an evolving record of human experience, punctuated by small, abstract moments of emotion and intimacy.

 

OUDE WAAG aesthetic is characterized by its intellectual and empathetic approach to the relationship between mind, clothing and body. Yin's private attraction to quiet and overlooked sources of beauty is elevated by his fluid draping, textile innovation, and razor-sharp eye for detail.

 

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JINGWEI YIN was born in Chengdu, China. He received his eduction in London, graduating from his BA at Central Saint Martins college, and earning his MA at the Royal College of Art. Before establishing OUDE WAAG, he worked for Haider Ackermann and Hussein Chalayan. In 2020, Jingwei was selected into the Forbes China 30 Under 30, and in 2021 

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2021-10-12 19:00