INTRODUCTION

The logo of Brand TU conveys two levels of meanings to the audience with simple and graceful composition. The background colour of the logo represents calmness and inwardness while the simple structure represents nature and classics. The embedded concept aims to let people understand the brand value through the logo at a glance. The first meaning: “Tu” means “you” in French, while “C’est si bon” under the logo can be directly translated to “It’s so good”. We hope to convey the core values of our brand through the words in the logo. We do not seek blind appreciation from every single person, nor limiting the life cycle of clothing aesthetics. The second meaning: the simple and bright logo structure allows the lines to capture the dynamics of feelings. TU’s insistence on the ingenuity of design demonstrates the elegant aesthetics behind the “sense of distance”, thus, presenting the concept of the design philosophy, that is the neat tailoring and unique design style.

SCHEDULE

2021-10-14 17:30