INTRODUCTION

If we decided to name our joint project YIIIN, it's because it is our personalized version (each of us three stands for one "I") of a Chinese word that perfectly defines our vision. "Yin" indeed means "hide", a place where people go to have a secluded, peaceful and happy life. But then, isolation, be it in the country or in a bustling city, isn't enough to provide you full contentment. « Three heads are always better than two » is our motto. The adventure started when Yiiin creative director YiRan Li, who also happens to be the owner and founder of the brand Yeenjoy Studio, suggested he, Kuan and Sophie join forces.An Esmod Paris graduate, Kuan Wang is the founder of the French company L’Era SARL ,and the designer and founder of the brand KUANWANG. Sophie Sun is the art director of the platform INXX, and the founder of her namesake brand. The brand's concept is to focus on meticulously crafted wardrobe staples, given a modern, fun-filled streetwear twist.

SCHEDULE

2021-10-12 14:30