On top of fashion shows, presentations and trade shows, Shanghai Fashion Week is also dedicated to
inspiring and enhancing the industry by gathering powerful and relevant voices from the international
fashion industry and creating engaging consumer events that boosts consumption.
As the official media partner of Shanghai Fashion Week, BoF Fashion Business Review will host the
3rd BoF China “On the Road” Summit and the first BoF China Awards Finals during the 2019 AW Shanghai
Fashion Week. This year, The Business of Fashion will bring together leading figures in the Chinese
fashion industry, and will continue to dig deeper into the stories behind the highly regarded
start-ups and understand how the founders and management of these companies redefine what we know as
“modern entrepreneurship”. At the same time, in order to recognize and encourage China's most
promising fashion design talents, the six groups of designers who were short-listed in the finals of
the first BoF China Prize China Awards will also showcase their fashion collections.
This season, MODE TALK continues to be held in the same place as the MODE tradeshow. It focuses on
the industry keywords such as “Spring and Summer Trends 2020” and “Designer Brand”, and invites
several people in the industry to navigate the road. The 12 themes are concentrated within the 4
days. Looking at the "future trend", analyzing it from the perspectives of color, popular elements,
technology, etc., and forecasting the big names in fashion for spring and summer of 2020. The
current development of “designer brand”, starting from commodities, sales channels and brand
management, sharing experiences with big data insights, combined with multi-dimensional information
from different parts of fashion industry, is the golden key for the industry to master the market.
More "big fashion IP", "personalized service" and other hot search topics, to inspire more clarity
for new, enhance more industry knowledge.
FUSE New Retail Store x Shanghai XINTIANDI VIP Night
For the first time this season, Shanghai Fashion Week, Shanghai Xintiandi and FUSE jointly created a
new retail store, which is the first fashion retail IP store model launched during Shanghai Fashion
Week. FUSE, For Unconventional Shopping Experience, is an integrated retail solution that connects
consumers, brands and retail spaces through content that comes to live. FUSE aims to be a luminary
in the experience economy that we live in, by offering a unique mix of m-commerce, pop-up shops and
retail technology. Making use of immersive scenario based store design, big data linked technology
and a seamless offline-to-online shopping experience, FUSE brings to you the first ever new retail
fashion experience during Shanghai Fashion Week.
Kering's Forum on New Material
One of the important strengths of Shanghai Fashion Week in recent years is to introduce the concept
of “sustainability” into China and promote its deep penetration into industrial practice, guiding
upstream and downstream enterprises to seriously consider “sustainable” development of the
enterprise itself and the industry. Significance. This season, Shanghai Fashion Week will once again
cooperate with the global luxury giant Kaiyun Group to explore how to extend the concept of
sustainable development to every corner of the industry from the perspective of “innovation”.
Pitti Uomo-Guest Nation China 2020春夏 意大利Pitti男装展中国馆启动式
Shanghai Fashion Weekend Season 5
As a large-scale immersive fashion carnival sponsored by Shanghai Fashion Week, Shanghai Fashion
Weekend will continue to adhere to the tenet of “FASHION FOR ALL!”, bringing the most leading,
creative and consumer experience to the public. Enjoy the senses of fashion. This season, with the
theme of “America's Great Discussion on Aesthetic Diversity”, the audience is led to discuss
multiple aesthetics. Follow the slogan "Proud to be different, fight for your own beauty".
The fifth season of Shanghai Fashion Week showcases an immersive fashion tribe, fashion show,
fashion film show, women's power forum, R music scene, brand pop-up shop, fashion buyer market and
other 9 IP blocks. This multi-dimensional, deep and wide-ranging spiritual dialogue allows the
audience to experience the fashion spirit of “be different and exciting” in a familiar and
AW2019 Shanghai Fashion Week Feast Night
FASHION SHOW & PRESENTATIONS
Shanghai Fashion Week’s dynamic platform has year on year attracted the best talents in the industry, from highly successful commercial brands to emerging fashion designers in China and all over the world.
Every season, Shanghai Fashion Week includes Xintiandi, the iconic and main highlight of Shanghai Fashion Week, LABELHOOD, an independent fashion showcase platform that pioneer young Asian designers and new independent brands, Shanghai International Fashion Showcase that presents international brands such as PORTS、DIESEL、Giambattista Valli, 3.1 Phillip Lim and Kids Wear Fashion Show and many more.
Looking ahead, Shanghai Fashion Week will continue moving forward to explore different energetic modes of shows and presentations, with the intention of playing a leading role in the industry as usual. So, stay tuned for a more exciting and progressive AW18 Shanghai Fashion Week!
As the only official trade show organized by Shanghai Fashion Week Committee, MODE Shanghai Fashion Trade Show celebrated its 6th edition last season and has established itself as “Asia’s largest order season” by joining hands with six other major exhibitions.
Shanghai Fashion Week trade business attracted over 1200 brands from more than 30 different countries such as China, Italy, Japan, Korea, France, and America. Showcasing not only fashion clothing, but new and refreshing jewellery and lifestyle products.
Besides maintaining as “Asia’s largest order season”, Shanghai Fashion Week strives to bring more value and commercial opportunities to the fashion trade business, creating meaningful platforms and conversations for a bigger better AW18.
On top of fashion shows, presentations and trade shows, Shanghai Fashion Week is also dedicated to inspiring and enhancing the industry by gathering powerful and relevant voices from the international fashion industry and creating engaging consumer events that boosts consumption.
Key events include thought-provoking forums to create a constant dialogue with the industry, multi-disciplinary showcases that combine fashion, art installation, photography and other creative forms, charity events that help create awareness for new and relevant causes, and Shanghai Fashion Weekend, a dedicated public consumer festival.
Shanghai Fashion Week is an ever-growing platform that commits to creating the most inspiring birthplace for all fashion and creative events.