YE'S品牌女装一贯以优雅与前卫的风格形象示人，男装风格则充满简约轻便的艺术气质。设计师叶谦常于当代艺术和中国传统文化中汲取设计灵感，并融合个人最为擅长的解构主义( Deconstruction Principle Design)，辅以现代极简设计手法（Modern Minimalist Style），因此在YE'S的每款设计单品上都能清晰地看到设计师对自我风格的坚持和对时装艺术的态度。YE'S品牌倡导年轻自信的优雅精神和不拘于常规的新生活方式，每季系列主打特别设计概念亦是YE'S区别于其它设计师品牌的特别标签。其中广告语“Say YE’S to Future”于2014年正式成为品牌口号标语，它也表明了对不确定的未来一种积极迎接的乐观生活态度，很好地传递了品牌所要传达的精神。
YE’S women series consistently presents inan elegant and vanguard style while the man series is full of simple and easy artistic temperament. Designer YESIR’s inspirations are mostlydrawn from modern art and Chinese traditional culture, blending with Deconstruction Principle Design and supplementing with Modern Minimalist Style as well. As a result, every item of YE’S clearly shows the hispersistent in self-style and attitude towards fashion.YE’S calls for young and confident elegant spirit and a kind of breaking-convention new life pace . The concept of its main quarterly items is the special tag which distinguishes it from other brands. [The slogan “Say YE’S to Future” became formal official slogan in 2014, which not only represents the optimistic attitude towards uncertain future but successfully delivers the brand spirit. “Say Ye’s to Future”, a sentence that shows a positive attitude towards the uncertain future, has officially become the brand’s slogan in 2014. It perfectly convey the spirit inside the brand.
上海新天地太平湖公园 Show Hall A