“Luxury is all about culture and art, if a product could not describe its culture, then it loses value！”
In 2002, WOO was Established in Shanghai by Stephen Sun, who is an art and design veteran with strong creative talent and unique business vision. With deep love of art and a long time market observation, Stephen eventually found out that scarves and shawls are perfect carries between art and life, which could make women enchanting. Traces of this beauty philosophy can also be found in WOO’s emblematic pieces, through a juxtaposition of colors, symbols and patterns infinitely blended with contemporary elements.
During the past 12 years, WOO was committed to explore “how to apply art to life” and combine art with fashion perfectly. The design principle of WOO is to beautify modern women and men who pride themselves in the value of inner and outer beauty, resulting in masterpieces that can speak to the eyes and nourish the souls.
With an unwavering dedication to craftsmanship and an obsession for perfection, WOO sources fine cashmere, silk and other materials from Inner Mongolia and Hangzhou, and pieces are made with exacting standards by the most experienced hands in the human history of art and fashion. In virtue of Chinese elements design, exquisite crafts and considerate service, WOO has been highly favored and well recognized by political and business dignitaries, fashion celebrities nationwide.
Now, WOO has 38 direct-managed stores, which are located in landmark buildings and luxury shopping malls around China. In the future, WOO will continue to improve the pursuit of beauty of man through scarves and shawls and, striving to be the Chinese local luxury brand by acme and culture connotation.
上海新天地太平湖公园 Show Hall A
April 12, 2014