THE STUDIO K是设计师洪慧珍所创品牌，追求蕴含设计师哲学的现代感、科技与设计的交融、反映潮流的独创性。 每季都在服装上投映历史·文化·科学故事，采用巧妙的设计实现形象化，同时还通过低调的轮廓和现代感展现品牌特性。 自2006年推出品牌以来，每年都参加首尔时装展，2012年到2015年获选为SEOUL'S 10 SOUL的首尔代表性设计师，在首尔市的支持下开展各种海外业务活动。目前已经入驻新世界、乐天、现代等韩国高档百货店以及DOOTA集合设计师区，同时还入驻香港的I.T、Swire、Harvey Nichols以及日本的Beams等。
此外，THE STUDIO K还不断扩大时尚版图，如为FRESH、bliss、Swarovski、philosophy等国际品牌设计制服，以及负责身处韩流中心的K-POP明星们的视觉指导等。
THE STUDIO K is a brand reflecting designer HyeJin Hong’s philosophy of modern sensitivity, harmony of technology and design, trend with originality.
The identity of the brand is expressed in minimal silhouette and modern sensitivity shaped with a touch of witness and projecting historical, cultural, and scientific stories each season.
THE STUDIO K is developing two lines; Collection line and Navy line.
Since launching of the brand in 2006, THE STUDIO K has been actively participating in Seoul Fashion Week collection each year, and from 2012 to 2015, Hyejin Hong, the designer of the brand was nominated as top 10 designers of Seoul ("Seoul's 10 Souls") by Seoul Metropolitan Government.
THE STUDIO K has an impressive roster of premium stockists in Korea including Shinsegae, , Lotte , Hyundai department store and Doota. Now it is expanding its global distribution networks and currently THE STUDIO K is available at Beams Japan, I.T Hong Kong, Harvey Nichols Hong Kong, Swire D2r Hong Kong.
Hyejin Hong designed uniforms of global brand as FFRESH, bliss, Swarovski, and philosophy and who is known for her close friendship and partnership with celebrities in Korea, designed costumes for K-pop stars, as well as expanding her area of fashion by in charge of visual directing K-pop stars.
上海新天地太平湖公园 Show Hall B
October 19, 2016