上海时装周 | Mauro Franchi
上海时装周
上海时装周,shanghaifashionweek,shanghai fashion week, 上海时尚
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Mauro Franchi

About 关于品牌/设计师

Mauro Franchi,一位被时尚、优雅及女性魅力所吸引,自1995年起就涉足时装界,参与管理他姐姐的公司的企业家。
  2007年,他来到了里米尼(Rimini),开启了一段新的旅程。在那里他累积了四年的生产管理及协调同业公司的工作经验,同时深化并拓展了他的专业知识。在结束了和一家知名高级时装公司的合作之后,Mauro Franchi决定开创自己的品牌。
  Mauro Franchi的设计理念来源于蜻蜓的翅膀,也是产品特点:颜色清新,曲线轻盈。优雅不失俏皮,即高雅又通勤,以及如诗歌般的细节表现。通过蜻蜓绚丽又纤长的翅膀,演绎出在逐梦之旅中的感觉。
  知道什么时候起飞,却永远不知道会在天与地之间停留多久。   设计师Mauro Franchi在品牌logo中试图构建出一种两个世界间的平衡:灵动的翅膀和机械的齿轮,两者和谐共存,缺一不可。在这个理念之下诞生了两组互补的产品线:一组是如蜻蜓般灵动的印花服饰,另一组是齿轮般硬朗的个性化配饰。品牌理念从服装衍生到包装,选择的都是强调品牌风格,包括如蝉翼般的标签吊卡,丝绒质地的衣架以及帆布袋搭配蝴蝶结的包装。

Mauro Franchi, businessman always been fascinated by the style, elegance and femininity takes its journey in fashion in 1995, assisting with the management company of her sister.  
In 2007 we opened a new chapter that takes him to Rimini, where he dedicated his work experience in production management and coordination of several business companies in the industry for about four years, by deepening and broadening their professional knowledge. After the last collaboration with a well-known brand of high fashion, Mauro Franchi decides to create a business plan with its own brand.  
The collections Mauro Franchi the stylistic concept is inspired by the wings of the dragonfly, which also identify the brand: fresh, light guide lines, colors and workmanship of the product. Mischievous elegance, refinement and everyday poetic detail how to interpret a very long journey to the definition of the self, through the colored, tapered wings of the dragonfly.
  You always know the point of departure but you never know  as it will remain suspended between earth and sky.  
The designer Mauro Franchi proposes to merge two different worlds in the logo, to create a perfect harmony between the ethereal dragonfly and the mechanical gear, where one can not exist without the other. With this regard, the collections are divided into two complementary, the one that gives life to the dragonfly with exclusive prints on fabrics from the funds raised and what form and materiality of the gear, made of custom accessories that come alive on the head like so many mechanisms function.Each article is presented with a special regard for tags, labels to three-dimensional effect in organza, velvet hangers and pack in canvas with soft flakes. Choice that emphasizes the harmony of style, which forms the head extends to the packaging.  
Mauro Franchi thanks all those who contributed to the realization of this project, people who supported him and believed in him as a person and as a professional, by showing more patience and affection. Is a special dedication to a loved one, in flight, but always in his heart. This figure has sent the value of ethics, that Mauro Franchi has done in his everyday life as professional lives.  
If you like to fly, choose your wings, blown up and embark on this journey.

Location

上海新天地太平湖公园

Date

April 17, 2012

Category
2012-4-17, 作品发布 RUNWAY
About This Project