上海时装周 | JAREL ZHANG 2016AW
上海时装周
上海时装周,shanghaifashionweek,shanghai fashion week, 上海时尚
39372
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JAREL ZHANG 2016AW

ABOUT 关于品牌/设计师

JareL Fashion Studio成立于2015年,旗下主线品牌JAREL ZHANG以探索开发功能性面料及创造性版型设计为初衷,追寻新型时装未来的可能性,同时今后保持一年两季的成果T台发布.副线则是我们面向消费者的部分,且品牌目标人群有别于传统定位消费群体的方式,不再局限于年龄层,收入阶层进行品牌定位,品牌将完全推从C2B平民化的新营销方式,让不同收入阶层都能用自己的预算买到属于自己的个性化产品,此概念可于品牌即将开设的“艺术时尚体验店”中得以体验.

JAREL Fashion Studio was established in 2015. Its main sub-brand JAREL ZHANG intends to create the possibility of new fashion by exploring its original functional fabric and pattern, which will be shown on catwalk twice a year regularly. Our accessorial part is to position our brand more widely regardless of their age and income level rather than a traditional consumer group positioning. We employ the new marketing method of C2B to enable the consumers from different income levels to get their own personalized products. This new concept of purchasing can be experienced in our upcoming “Art & Fashion Experience Stores”.

LOCATION 地点

上海新天地太平湖公园 Show Hall B

VIDEO 视频通道

JAREL ZHANG 2016AW

Date

April 14, 2016

Category
2016 A/W, 2016-04-14
About This Project