Inés Fresedo 是一个源于舞台的品牌。所在的「是如何」工作室创始人原是编剧和舞台剧制作人。工作室曾为舞台剧和独立电影提供造型，后发展出了成衣系列，品牌的名称则是来自两个与创始人的舞台生活息息相关的人。Inés Fresedo 认为服装和剧场一样，应该回归到不同个体的体验本身。即使相同的故事，不同的人也会从不同的侧面映射出自己，这就是“体验”的美妙之处。就像一千个人眼中的一千个哈姆雷特，服装的所谓“风格”不应是让人变成相同的样子，而是回馈到人的自身，激发出其自身的特质与美。
Inés Fresedo is a brand that origins from the stage. The founder of "Shi Ru He" studio has been a screenwriter and theater producer. The studio used to designed costumes for theatre and independent films, and gradually developed its own ready-to-wear collections. The name of the brand was influenced by people that had a deep connection to the stage. According to the spirit of Inés Fresedo, clothing should return to each individual's own experiences, just as theatre does. The same story on stage may reflect differently in different people's hearts, and that is the beauty of experience. Rather than framing people in the same way, the style of clothing should give something back to each person, and stimulates his/her own beauty and charisma.
上海新天地太平湖公园 Show Hall B
Inés Fresedo 2015AW
April 14, 2015