上海时装周 | FLONAKED SS17
上海时装周
上海时装周,shanghaifashionweek,shanghai fashion week, 上海时尚
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FLONAKED SS17

ABOUT 关于

Flo为Flower的缩写,英文中意为”花”,我们用此意指这个世界,在我们看来这个社会就像个万花筒,花花世界,变幻莫测,是给予无数灵感的地方。Naked在英文中意为”裸”,在这里指的是一种真挚于自我的状态,一种忠于自己感受的个性表露。FLO NAKED想表达的是:在这个时代,我们要忠于自己,活的漂亮。因此我们针对的客户是25-45岁的女性:知性,优雅同时又不失个性和幽默。

鉴于从前的工作经验,我们对服装品质和面料的把关极为严格,不仅从欧美日本等地选择优秀的面料开发商,在图案研发方面也坚持手绘自创反复推敲,到最后的出货环节每一款更是经过专业的质检流程。我们相信,好的手艺,用心的原创设计,上乘的面料品质和得体的实穿性会让我们在这个瞬息万变的社会里保有良好的口碑和踏实的基础。


FLO is abbreviated for flower. Designers intend to use this word to indicate the world. In our opinion, this world look like a kaleidoscope with various changing elements, from which designer Wendy Zhang can find her inspirations.

NAKED refers to keeping true to self-ego. This can be taken as personal expressions which stress on personal feelings.

FLO NAKED champions such an idea: we need to stay true to ourselves and live a wonderful life in current times. At the same time, this is also an expectation of designers for this brand. Whenever designing clothes, we need to stay true to our inner hearts and feelings. Without serving the trend, we can stick to our own characteristics and present strong practicality.

Therefore, Flo Naked targets on females aged 25-45. They are literate and elegant with a sense of humor, confidence and strong personalities.

In consideration of former working experience, we establish strict control over clothing and fabric quality. We import outstanding fabrics worldly. In addition, we think over our pattern researches and designed as well as stick to hand drawing. Every style of clothing is subject to professional quality inspection before delivery. We believe excellent handicraft, fantastic original design, and outstanding fabric quality could enhance practical wearing effect. This could help us lay down a solid foundation as well as bring us good reputation in such a society.

LOCATION 地点

上海新天地太平湖公园 Show Hall A

VIDEO 视频通道

FLONAKED SS17

Date

October 19, 2016

Category
2016-10-19
About This Project