FLO is abbreviated for flower. Designers intend to use this word to indicate the world. In our opinion, this world look like a kaleidoscope with various changing elements, from which designer Wendy Zhang can find her inspirations.
NAKED refers to keeping true to self-ego. This can be taken as personal expressions which stress on personal feelings.
FLO NAKED champions such an idea: we need to stay true to ourselves and live a wonderful life in current times. At the same time, this is also an expectation of designers for this brand. Whenever designing clothes, we need to stay true to our inner hearts and feelings. Without serving the trend, we can stick to our own characteristics and present strong practicality.
Therefore, Flo Naked targets on females aged 25-45. They are literate and elegant with a sense of humor, confidence and strong personalities.
In consideration of former working experience, we establish strict control over clothing and fabric quality. We import outstanding fabrics worldly. In addition, we think over our pattern researches and designed as well as stick to hand drawing. Every style of clothing is subject to professional quality inspection before delivery. We believe excellent handicraft, fantastic original design, and outstanding fabric quality could enhance practical wearing effect. This could help us lay down a solid foundation as well as bring us good reputation in such a society.
上海新天地太平湖公园 Show Hall A
October 19, 2016