deepmoss is a China-based label founded by designer Xiaolu Liu (Dido) in 2013, after graduating from Central Saint Martins. The brand has been presenting collections at Shanghai Fashion Week for 3 successive seasons since 2014 and received appreciations from both mainstream media and fashion buyers.
The inspiration often comes from the energy, the beauty and the decay of living things, through which the designer gains insights of the vicissitudes of nature. As reflected in her design, deepmoss represents things that are unrestrained by time or place, and detached from the mundane.Each garment is crafted from hand-picked fabrics sourced from Italy and Japan. The atelier bworks with local craftsmen to achieve the finest quality, while sometimes the traces of handwork are thoughtfully left perceptible. The refined detailing and handcraft ensure every garment a lifelong value.
“Elegant couture” defines the garments of deepmoss. With its natural aesthetics and poetic temperament, the brand appeals to women who have appreciation for both classic exquisiteness and youthful exuberance.
上海新天地太平湖公园 Show Hall B
October 14, 2016