上海时装周 | CROQUIS
上海时装周
上海时装周,shanghaifashionweek,shanghai fashion week, 上海时尚
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CROQUIS

About 关于品牌/设计师

速写Croquis是国内知名的杭州江南布衣服饰有限公司旗下的男装设计师品牌,于2005年秋季正式推出.
品牌理念
如果生活表象的十之八九:工作、文字、衣着、饮食等等,都是我们内心真正想要的,精神便更趋向于自由,有追求来的新思想,也有被满足的生活乐趣。而速写croquis强调的也恰是这样一种平衡状态:内在精神与外在生活、过去与未来、音乐之于建筑等文化层面,相对独立又互为力量,在时间-记忆-情感的空间如此循环上升
设计理念 
速写,最快速、最显功底的绘画手法,作为永久记录,有别于按下快门瞬息而就的摄影。速写croquis服装设计的脉络里有速写绘画的情绪:提炼生活中日常与主题,简单几笔表现构成关系,重造而非直白表现眼前,然后将相关的事物、概念、情感元素有序融入整个设计关系。
顾客群像 
心理年龄25-35岁左右的新男性,追求有质感的生活形态,对生活、设计和艺术有敏锐的感知力和洞察力,容易接受新事物新思想,擅于处理内在精神与外在日常的平衡,拥有相对自由的精神世界。常常可以在图书馆、艺术展、音乐聚会、旅行路上寻到他们的影子。

Croquis is a men’s wear brand under the well-known Hangzhou JNBY Finery Co.,Ltd. It was officially launched in the autumn of 2005.
Brand Philosophy
If compositions of life, including work, literature, clothes, dining etc. are what we want in our deep heart, then we will be more spiritually free. There are new thoughts we obtain through pursuit and also the fun of being satisfied. Croquis also happens to stress such kind of equilibrium status: inner spirit and outer life, past and future, music and architecture, they are independent but also mutually impact each other, and circularly sublimate in the space of time-memory-sentiment.
Design Concept
As a method of permanent record, sketch, the fastest painting method which best displays the ability, is different from the shooting by pressing the shutter. In the design of Croquis garments, there are moods of sketch: extract the daily life and themes in daily life, express the composition relationship with simple strokes, rebuild instead of directly represent, and then fuse relevant things, concepts, sentimental elements orderly into the entire design relationship.
Customer Group
Male of new generation with psychological age between 25 and 35 pursue quality life. They have acute perception and insight of life, design and arts. They are likely to accept new things and new thoughts. They are good at handling the balance between internal spirit and external daily life.

Location

上海新天地太平湖公园 Show Hall B

Date

October 21, 2012

Category
2012-10-21, 2013 S/S, 作品发布 RUNWAY
About This Project