Croquis is a men’s wear brand under the well-known Hangzhou JNBY Finery Co.,Ltd. It was officially launched in the autumn of 2005.
If compositions of life, including work, literature, clothes, dining etc. are what we want in our deep heart, then we will be more spiritually free. There are new thoughts we obtain through pursuit and also the fun of being satisfied. Croquis also happens to stress such kind of equilibrium status: inner spirit and outer life, past and future, music and architecture, they are independent but also mutually impact each other, and circularly sublimate in the space of time-memory-sentiment.
As a method of permanent record, sketch, the fastest painting method which best displays the ability, is different from the shooting by pressing the shutter. In the design of Croquis garments, there are moods of sketch: extract the daily life and themes in daily life, express the composition relationship with simple strokes, rebuild instead of directly represent, and then fuse relevant things, concepts, sentimental elements orderly into the entire design relationship.
Male of new generation with psychological age between 25 and 35 pursue quality life. They have acute perception and insight of life, design and arts. They are likely to accept new things and new thoughts. They are good at handling the balance between internal spirit and external daily life.
上海新天地太平湖公园 Show Hall B
October 21, 2012