自从该品牌第一条带有标志性骷髅图案的牛仔裤问世以来，Cheap Monday经历了快速的成长和发展，已经在单品和产品种类等方面达到了一个新的水平。今天，Cheap Monday的主打系列和当季新款包括男装、女装、婴儿服饰、配饰、眼镜、内衣和鞋子。
“在过去几年里，Cheap Monday已经小规模进入中国市场。但我们发现，消费者对我们的品牌表现出了强烈且不断增长的兴趣，”Håkan Ström说，“我们已准备好在这个具有重要战略意义而又充满激烈竞争的市场中继续向前迈进，我们在这里发现了绝佳的商业潜力。我们在中国的投资是长期的，已经在上海成立了地方公司，从而可以在中国销售2013年春/夏系列的产品。”
Cheap Monday已经在世界上35个国家开设了约2000家门店，包括位于伦敦和哥本哈根的独立门店以及曼彻斯特和伯明翰塞尔福瑞奇百货公司（Selfridges & Co）内的特许经营店。自2009年以来，瑞典设计师安-索菲•贝克（Ann-Sofie Back）一直担任Cheap Monday的创意总监。
Cheap Monday is cool and fashionable brand from Sweden. The brand was invented in 2004 and since then, the brand has gained more and more success, both in Europe and the US. Today, Cheap Monday carry main collections for men and women as well as three in-season drops/season. The collections also include baby, accessories, glasses, underwear and shoes, and the brand is being sold in 35 countries in about 1800 stores all over the world.
Despite the fast growth our original idea still remains: To offer our customers pieces that compete with high-end brands both in attitude and fashion-level as well as in quality – always at an extremely good price.
With their very fashionable and edgy clothes, for reasonable prices, Cheap Monday marks their entry on the Chinese Market, with their show at Shanghai Fashion Week S/S 2013.
上海新天地太平湖公园 Show Hall A
October 20, 2012