创立于2012年，自品牌诞生以来，凭借其特有的“仙”风和强烈的轮廓感，吸引着广泛的时尚爱好者。2015年，Awaylee被意大利版《Vogue》评为亚洲最受瞩目的女装设计师品牌。 Awaylee与中国顶级的设计师买手店均有合作，产品销售覆盖国内所有的一二线城市。2015年1月，在上海新天地时尚购物中心开设了国内首家直营店。 Awaylee强调对自然的尊重，专注人与自然结合的气息， 注重材质本身的特性，用最简单的设计语言表现最深奥的自然力量。 Awaylee的穿着者内心充满好奇，古怪精灵又清纯恬静，强大的内心对美有着敏锐的触角，善于发现细小的美好又懂得简洁的力量。 Awaylee is an emerging women’s fashion brand, it is established at Beijing in 2012 by a talented Chinese independent designer Mika Lee. Since 2012, Awaylee quickly become very popular among Chinese young consumers with its unique “仙” style (“仙” is a Chinese character refers to fairylike, elegant and vivacious) . In 2015, Awaylee was chosen to be featured on Vogue Italia’s “Talents for Asian” Awaylee now works with all major Chinese buyer’s boutique shop, product sales cover all major tier 1 and tier 2 cities in China. In early 2015, Awaylee opened its first own concept store at Chinese fashion hot spot Shanghai XinTianDi. “Elegant, Simplicity and Contemporary” are the key words of Awaylee’s design style. Awaylee focuses on the combination of women and nature atmosphere to give people the power of beauty. Awaylee respects every wearer, always keep pure, simple, elegant style. To use more primitive and free design, intended to highlight the experience and expression of the wearer themselves. Since the birth of the brand, Awaylee attracted many fashion lovers with its strong sense of innocence and silhouette and high quality fabric.
上海新天地太平湖公园 Show Hall A
October 14, 2016