上海时装周 | Army of Me
上海时装周
上海时装周,shanghaifashionweek,shanghai fashion week, 上海时尚
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Army of Me

About 关于品牌/设计师

2008年,瑞典设计师Daniel Wahlberg和Richard Sjöblom创立了“Army of Me”时装品牌。他们的第一个时装系列于2009年春/夏投放市场,仅包括八种不同风格,每种风格20件服装。   从此,“Army of Me”逐渐发展成一个全球公认的品牌,为男士提供全套成衣时装系列。
  “自品牌创立以来,‘Army of Me'走过了一条漫长的道路。我们初创时规模非常小,而现在已行销瑞典、丹麦、挪威、芬兰、英国、意大利、荷兰、西班牙、美国和加拿大等国。”设计师Richard Sjöblom说。
  “Army of Me”的品牌概念诞生于这样一种希冀,那就是标新立异。正是这种愿望将两位设计师从斯德哥尔摩街头一直引领到了上海这座城市。
  他们的理念很简单:将西方的经典设计与东方的前卫时尚相结合。即使有些款式颇为挑战普通人的形体轮廓,这些衣服仍然适穿,并剪裁精致。
  “我们觉得,将我们所熟悉的斯堪的纳维亚服装风格与一些精彩的亚洲时尚元素混合在一起非常有趣。我们受到了各种不同事物的启发,尤其是斯德哥尔摩和上海的街头风格。结果便是产生了一种与众不同而又适合大多数人的样子。”Daniel Wahlberg说。
  该品牌的愿憬同样直白:不走寻常路——开创自己的风格。

In 2008, Swedish designers Daniel Wahlberg and Richard Sjöblom founded the brand Army Of Me. The first collection was released Spring/Summer  2009 and consisted of only eight different styles that were produced in 20 pieces each. 
  Since then, Army Of Me has grown into a well-recognized, global brand offering full ready-to-wear men’s fashion collections.   “Since the start, Army Of Me has come a long way. We started extremely small and are now present on the markets of Sweden, Denmark, Norway, Finland, England, Italy, Holland, Spain, the US, and Canada,” says designer Richard Sjöblom.  
Army of Me’s concept was born out of a wish to do something different. A wish that brought the two designers all the way from the streets of Stockholm to the city of Shanghai.  
The idea is simple: Combining classic designs from the west with Avant-garde  fashion from the east. Even though some styles are challenging the average silhouette, the clothes are still wearable and refined in their appearance.  
  “We find it very interesting to use our personal Scandinavian clothing style that we are used to from back home as a base, and then and mix it up with some exciting elements from Asian fashion. We are inspired by a lot of different things, but especially by the street styles we see in Stockholm and Shanghai.  The result ends up being a distinctive look suitable for most people,” says Daniel Wahlberg.   The vision is equally straight forward: Instead of walking the line - they create  their own.   Army Of Me creates unique clothing for those with a wish to be different.  For those who always strive to be an Army Of Me.   “Army of Me”为那些喜欢特立独行的人打造独特的服装——就是那些一直竭力成为“Army of Me”(我的军团)的人。

Location

上海静安区常德路800秀

Date

April 14, 2012

Category
2012-4-14, 作品发布 RUNWAY
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