这段经历奠定了AKCLUB“PEACE WORK & LIFE”的品牌理念。设计师将老军装的超凡功能性与当今流行趋势相结合，通过独具慧眼剪裁方式及另辟蹊径面料使用，赋予其新的时代含义。塑造勇于挑战、不断探索和积极生活的现代阳刚男士。
Johnny was inspired to create AK while studying in the post-cold war London of the early 1990s. His research trip experiences as far a field as Cuba, Vietnam, Russia and China led directly to the AK ethos of Peace, Work & Life. AK club (incorporating AK series, AK-* and Johnny’s own high-end accessories line J.Panther Luggage Co.) takes the pursuit of authenticity in menswear to a new extreme, while innovating in step with today’s ever-evolving lifestyles.
Born out of our collective expertise in the fields of technical outerwear and high-end denim, with each collection we take inspiration from a key item or theme in the fields of utility, sport and military. Origin and history of an item will be research down to the finest detail, our ’discoveries’ then incorporated into that collection. The pea coat, for example, will have new life given to it by details emphasizing its true functionality as naval constume.
Simultaneously, such a well-established form with then be given an innovation treatment of some kind: fabric may be used that is not usually seen in such a design; or graphic prints might reveal some hidden aspect of its history. The classic US Army parka will be rendered in melton wool; while sweat- shirts eschew the bagginess of today in favor of their original streamlined form.
Combining these two approaches we have forged the entirely unique AK flavor : where Fashion meets Function for Peace, Work & Life. To complement mainline AK series we have since developed AK-*, which to the above concept adds state-of-the-art technical performance wear knowhow.
上海新天地太平湖公园 Show Hall A
October 18, 2016