密扇品牌创立于2014年，有着金融背景的冯光和设计师韩雯，在“东方热”的消费大潮之下，以现代设计解构了中国传统的森罗万象，再借由服装为媒介载体，表达出一种新东方美学语言。本季主题“满汉大食代”，将不同地域、时代和文化的食物用风格各异的图案转化为纹样, 配以极具先锋性的成衣剪裁, 展现子虚乌有的“满汉全席”及其背后的中式迷思。
MUKZIN was established in 2014. As Kate Han returned to China, she encountered George Feng with a similar background of studying abroad. Both well-versed in the essence of Western art and fashion, as well struggling with the indifference to the traditional culture among domestic youngsters, they clicked right sway and soon became partners. Standing on a pan-Asia perspective and following the consumption trend “Oriental Fever”, they deconstruct the majestic and myriad Chinese traditional culture, via original modern costume design, and bring about a neo-orientalist aesthetic language in a brand-new dimension.
After two years of refining and tempering, MUKZIN released two bridge brands: MUKZIN Traditional Handicraft, a couture series that aims at revitalising the craftsmanship in diverse Chinese folk arts; and BAIXIJU (ancient theatres for acrobatics), a fashion series that intends to reignite the oriental spirit among the young generation. The first couture series of MUKZIN Traditional Handicraft adopts the intangible cultural heritage Xinjiang Embroidery as its core technique. The team went into the heartland of Hami in Xinjiang Province, established the craftsman workshop QIANHUIXIUNIANGTUAN (Chinese embroidery artisans) that is abreast of international first-line brands, and helped bring this ancient little-known craft into light. BAIXIJU, as its name suggests, draws an analogy between the subculture lifestyles of free-spirit tastemakers nowadays, and the ancient acrobatics that includes various folk recreations since Han dynasty. Its first series conveys the ever-lasting persistence and innocence of Chinese youngsters through the camera of a noted independent photographer Ka Xiaoxi.
上海新天地太平湖公园 Show Hall B
October 13, 2016