福特汽车公司诞生于1903年,自创立之初,福特汽车就一直秉承“创建一个更美好的世界,让每个人都能自由出行,追逐梦想”的宗旨。在这个伟大使命的驱动下,从T型车的诞生到汽车生产流水线的建立,福特汽车为世界装上了疾驰的车轮,推动了行业变革。
福特中国于1995年正式成立,总部位于上海,致力于在中国市场为消费者提供世界一流的福特和林肯品牌的燃油、纯电和混动汽车产品和金融服务。
近年来,面对中国消费者日益增长的多元化与个性化需求,福特中国根据自身品牌和产品的特性,发布了“放天性、去野行”的全新品牌精神,以“野”为品牌的核心优势和灵魂,推出了多款从道路性能到硬核越野都极具品牌烙印的新车型,如美式肌肉性能车代表Mustang、专业级山野利器福特游骑侠Ranger,让狂野和质感都可兼得的纯血硬核越野车福特烈马,以及硬核之上更豪华的福特探险者,纷纷获得市场和消费者的广泛认可和深度喜爱。
百年豪华品牌林肯自2014年进入中国,始终致力于为中国消费者带来与时俱进的美式豪华体验。林肯凭借独树一帜的品牌形象、产品实力和服务品质,赢得市场和用户的一致好评及认可,创造了业界称颂的“林肯速度”和“林肯现象”。林肯秉持深耕中国市场的诚意与决心,以“豪华 自有其道”的品牌精神为指引,从全尺寸豪华SUV开创者,到飞行家、航海家、冒险家及林肯Z,每款车型上市即成爆款,深受市场追捧。今年是林肯入华十周年的重要时刻,伴随着林肯电混大家族的重磅登场——航海家、冒险家、Z,将为中国消费者带来真正的“零焦虑”全场景一致性豪华体验。
Founded in 1903, Ford Motor Company is committed to helping build a better world, where every person is free to move and pursue their dreams. Driven by this purpose, from the birth of the Ford Model T to the creation of the revolutionary moving assembly line, Ford has put the world on wheels and led transformation of the industry.
In 1995, Ford Motor (China) Co., Ltd. was officially established, headquartered in Shanghai, with an engineering R&D center in Nanjing and design center in Shanghai, dedicated to offering Chinese consumers world-class fuel, electric, and hybrid vehicles, from Ford and Lincoln brand, as well as financial services.
In response to the increasingly diverse and personalized needs of Chinese consumers, in 2023, Ford China introduced a new brand proposition of being "Unleash, Wild at Heart". Centered on the uniquely “wild” characteristics of Ford brand and its products, Ford is leveraging its portfolio of iconic on-road performance and rugged off-road models, including the all-American classic Mustang muscle car; the ultra-rugged off-road pick-up Ford Ranger, which embodies the spirit of Built Ford Tough; legendary off-road Ford Bronco SUV, which combines ultra-rugged capability and versatility; and the luxury, off-road capable Ford Explorer Timberline that is equipped for any adventure. These models have gained wide recognition and fostered fans and enthusiasts, both in the market and among consumers.
Lincoln, a renowned luxury brand with a century-old legacy, entered the Chinese market in 2014 with a commitment to deliver American luxury experiences that resonate with modern Chinese consumers. With its distinctive brand image, product excellence, and first-class service, Lincoln has garnered widespread acclaim and recognition from the Chinese market and its customers, leading to industry accolades such as "Lincoln Speed" and "Lincoln Phenomenon". With the sincerity and dedication to deeply cultivate the Chinese market, Lincoln is guided by the brand ethos of "The Lincoln Way" and consistently introduces flagship products, from full-size luxury SUVs to the Lincoln Aviator, Nautilus, Corsair, and Lincoln Z. Each model has since become a hit in the market. This year also marks a significant milestone as Lincoln celebrates its 10th anniversary in China, and with the debut of the Lincoln electric hybrid family —— The Lincoln Nautilus, Corsair, and Lincoln Z from the electric hybrid family will offer Chinese consumers a truly luxury experience with zero range anxiety, paving the way for Lincoln's foray into new energy vehicles.
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